Promoted Style
H&M have teamed up once again with the Coachella Valley Music and Arts Festival, creating a co- branded collection for girls and guys.
The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, giving you ease and freedom.
For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts.
For the second year, H&M will have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break from the heat, and enjoy an interactive social experience.
Advertised
Catching the on- the-road vibe and aesthetic, H&M delivers a street-savvy collection infused with playfulness, ease and a sense of belonging. The collection is now in-stores and online athm.com.
Now for those not going to the Coachella Valley Music and Arts Festival, we are sending one lucky reader and a friend to one of Ireland's biggest and best summer festivals, Longitude.
To be in with a chance to win, simply head on over to the competition page!
