The IAPI ADFX awards.

Jeanne McGann-Nissan, Jana Solorjova-Nissan and Gemma Gilmore-Spark Foundry pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Elaine Rockett-Urban Media and Karen Price-News Ireland pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Jim Geraghty-Heineken, Anna Doyle-Starcom, Christine Matthews-News Ireland, Karl Kavanagh-News Ireland pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

John McDonagh-Urban Media, Claire Craig-Urban Media, Niall Quinn-News Ireland pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Grainne O’Leary-Irish Blood Transfusion Service, Hazel McPartlan-BBDO Dublin, Elaine Gillespie-BBDO Dublin, Niamh Donnelly-Irish Blood Transfusion Service pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Sinead Manly-PHD Media, Geraldine O’Leary-RTE, Gemma Teeling-PHD Media pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Daniel Alvey-St Vincent de Paul, Nessa Van Royen-In the Company of Huskies, Nichola Mullen-St Vincent de Paul and Damian Hanley-In the Company of Huskies pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Andy Crawford - 2018 ADFX Judge and Founder of Hellfire Brand Club, Charley Stoney- IAPI CEO, Richard Colwell - 2018 ADFX Judge and CEO Red C Research pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Katie Oslizlok and James Moore ROTHCO pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

James Byrne - PML Group, Geoff Lyons - PML Group, Orla Reaper-Reynolds - Starcom pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Chloe Hanratty and Geoff Codd pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Sarah Sherry and Oonagh Gildea pictured as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O'Sullivan

Pictured is Deirdre O’Kane, Guest MC for the 2018 ADFX Awards alongside IAPI CEO Charley Stoney as the shortlisted entries for the biennial IAPI ADFX Awards were unveiled at an exclusive event in The Shelbourne Hotel. Picture: Marc O’Sullivan