ATTN women who like handsome men in scent ads (all of us, so): Hugo Boss - a brand with a tradition of handsomeness, it must be said - has just signed Mr ScarJo himself, Ryan Reynolds, as the face of a new male fragrance.
It'll launch later this year under the brand’s classic Boss line, and he was chosen for his "style, charisma and self-assured masculinity [which] make him the natural embodiment of the brand’s sophisticated, contemporary image."
There you are now! D'ya reckon he's a good choice? Have at it in the comments.