When A Collection Is Not Anything Of The Sort: Joanne Hynes For Sally Hansen Is A Hot Mess

When I saw that Sally Hansen were collaborating with Irish designer Joanne Hynes to create  a new collection based on her Limited Ed. 11 clothing and jewellery for A/W13, I was exceria and delira.

Loving Joanne Hynes, especially for her gorge accessories and of course her utterly fabulous jewelled collars, I thought this collection would be brilliant.


I love Sally Hansen Complete Salon Manicure, I love Joanne Hynes.  What could possibly go wrong?

Well I thought there would be limited edition shades and jewel tones, something different and exciting to complement the Hynes 11 collection.  Or perhaps a new shade that Ms Hynes actually designed herself.



However I soon discovered that this is just a random collection of existing Sally Hansen shades and it looks like the biggest mess of clashing colours ever.

Pointless and annoying - this isn't a collection.  It's just a marketing gimmick.  Alber Elbaz for Lancome Hypnose -now THAT'S how you do a designer/cosmetic brand hook up - not like this.


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