Maybelline Brings Us NYFW

It's the event that makes our sartorial hearts skip a beat and this year's AW15 New York Fashion Week has kicked off in stellar form. Fashion, runways, models, celebs, makeup looks and the FROW - it's a frenzy of flashing lightbulbs, designer collections and the feeling of being in a cosmetic wonderland.

We can't all descend on the Big Apple for the event, sip coffee and sashay around backstage at the shows, soaking up all the glamour and gossip. But we have something even better. Yes, Maybelline New York are on set at NYFW to create some of the most beautiful looks of the week and they'll be giving us all the backstage tips and tricks to turn your Saturday nights into your very own stylish runway.

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Yesterday Maybelline sponsored two shows, the first of those being that of Jonathan Simkhai.


Jonathan is a New York native who attended the Parsons The New School of Design and FIT and who went on to launch his first womenswear collection in 2010. His collections focuses on sophisticated dressing for the modern woman, and he draws inspiration from fabrics like cashmere, wool, cotton and silk  to create beautiful, feminine pieces.

This is the second season that Maybelline New York has sponsored Jonathan Simkhai.


The second show was that of Marissa Webb, a designer who was born in Korea and raised in the United States. She attended New York City's Fashion Institute of Technology and started her career at Ralph Lauren Polo Jeans. She also worked at J Crew as their Head of Womenswear and Accessory Design before launching her first collection in September 2012. Her brand embraces feminine elegance with a cool, masculine edge.

And you can tell that Maybelline New York approve as this is their fourth season sponsoring Marissa Webb.



The look for both shows was natural and seductive - think flawless skin, glamourous lashes and softly defined eyes.

And we've chosen three products to help you replicate this look:

  • Dream Flawless Nude (€12.99)


  • Lash Sensational (€11.99)


  • Lasting Drama Gel Pot Liner (€11.99) 



Foundation that sits like a second skin, soft day time lashes and a slick of definition to the lash line and you'll be rocking the first Maybelline New York look from NYFW!

We'll be taking a look at the best looks from NYFW with Maybelline every day for the next week. And we'd love to know which looks are your favourite!

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