Sure for Men Crystal Ice - if only it had been around in the 70s!

Fresh from re-watching the Starsky and Hutch movie I couldn't help but crack up laughing at the adventures of a similar seventies cop in the Sure commercials.

A bit like Ben Stillers Starsky, he's looking his best to be hip and groovy in his fitted jumpers, tight flares and body con fashions. But he just ends up making a total tit out of himself because he's covered in "tell tale" white marks. (I've put up this version as it's so Scorchio). If only he had used this revolutionary formulation with its "Clearex" technology.

But as I was hunting around on YouTube for the video I came across this Bear Grylls promo for Sure. I'd never seen it before - and all I can say is:


What a man, what a man, what a mighty fine man. Have a look!

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