We have much love for this campaign at Beaut.ie and wholeheartedly support not only the message, but also the expertise behind it, from stellar skincare brand La Roche-Posay.
They're the brand of choice for over 25,000 dermatologists because their products and the science they use is so good. La Roche-Posay’s sun protection range, *Anthelios XL *provides unparalleled effectiveness and dermatological tolerance to protect against damage caused by UV rays, offering the most effective sun protection on the market. And of course you guys voted Anthelios the winner in the current Beaut.ie Awards for best suncare product - you really rate it.
The Irish skin cancer statistics are very scary. One in ten Irish women will develop skin cancer - but the statistics for Irish men are even worse: one in eight of them will develop it. And 47% of them won't wear sun scream. I feel like every single man I know is one of the 47% and it's so frustrating trying to get them to wake up and slap it on. But this year will be different.
We're helping La Roche-Posay to launch this years *SOS Save Our Skin* campaign and their new public awareness video. And to celebrate they're giving one lucky Beaut.ie the chance to win a fab prize - a hamper containing all you need to protect and care for your skin this summer!
This year the campaign is focused on Irish men and encourages them to check and protect their skin – watch the video above and get your menfolk to do the same. Irish sun is damaging! Get them to put on that suncream!
THE PRIZE: €250 Hamper packed with Anthelios products for face and body plus some La Roche-Posay bestsellers!
HOW TO ENTER:
- Visit the SOS Save our Skin website and Join the SOS Mission - click here to head over. Enter your details and click submit.
- Now head back over here and leave us a comment to let us know that you've joined up. And that's it! We'll pick the winner at random from the entrants.
THE RULES: you must be a resident of Ireland (north or south); you must be over 18; no cash alternative is possible, our decision is final and the competition will close May 31st at 5pm. Good luck!