Kendall Jenner... what have you helped create.
Believe it or not, the below footage comes from a H&M in Paris, where one would presume they're used to high fashion and would therefore be a bit more relaxed about the affair and generally more nonplussed. That was not the case. The first fellah through the door says it all...
They were squabbling over jackets and everything - although they were quite refined about it.
Fighting for a jacket😂😂😂😂😂 #HMBALMAINATION #HMxBalmain pic.twitter.com/HUbiS48pMU
— Monigligé (@mbukam556) November 5, 2015
At least in Dubai they seemed to have some kind of crowd control strategy in place...
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People in London were just as enthused...
Shopping chaos on Regent Street as the Balmain x H&M collection goes on sale https://t.co/2HGU2Us4GF pic.twitter.com/IZFzQ3jCE6
— NYT Business (@nytimesbusiness) November 5, 2015
Unfortunately not everyone managed to get such a haul. Or, indeed, even into the store.
@hmunitedkingdom Disgusted by #HMBALMAINATION @ regent street. 2am arrival to have the store closed by police!
— Duncan Macdonell (@DuncanMacdonell) November 5, 2015
In case you're wondering why people would go that bananas over a collection - it's the resale value, especially as most of it's now sold out...
People LITERALLY went crazy for the H&M x Balmain launch (and everything is already on eBay) https://t.co/B2oQkC7XLq pic.twitter.com/lMtnHUWe3K
— Cosmopolitan UK (@CosmopolitanUK) November 5, 2015
While we've yet to see any footage from Irish H&M stores (though you can check out the photo gallery below), one can only assume it was just as bats...
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Were you at any of the stores?
