While I'm on the subject of Bourjois today I cannot miss this opportunity to share my thoughts about the new Bourjois "emblems" as they are called.
While I'm all in favour of the new Bourjois packaging (okay so they've totally jumped on the retro fifties bandwagon so zero points for originality there), it is cute and fresh. However, the emblems are just a marketing bridge too far.
This is their story.
"The emblems have landed and the curious world of women is their mission... Watch out for them in the coming months as their mission continues..."
Advertised
Wha'?? Look your guess is as good as mine. Not only do they look unbelievably crap - who the hell came up with that slogan.
Bourjois have you gone mad?
