New Face for Estee Lauder Cosmetics

Model Hilary Rhoda is to be the new face of Estee Lauder, she's pretty damn gorgeous, isn't she?

We'll soon be seeing her in ads but she won't actually be taking over from their current faces like Liz n' Gwyneth, merely 'supplementing' them. I'm sure they'll be thrilled!

Estee Lauder wanted Hilary because she's "one of fashion's brightest stars," and 'her sophisticated all-American' look is perfect for the brand. But the thing I like most about her is that she was brought up in a town called Chevy Chase! AWEmazing! (I love Chevy, he was so dreeemy in Fletch. And Caddyshack. But not as Clark Griswold)

What's also interesting about this is actually not the announcement of their new face, but the revelation of the fact that they own the following brands - Aramis, Clinique, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, Sean John, Missoni, Daisy Fuentes and Tom Ford Beauty. Fancy! They're nearly as omnipresent as L'Oreal.