Why has Armani vowed to never to use real fur again?

Yesterday, fashion house Armani announced that it will no longer use real fur in any of its campaigns.

Giorgio Armani said the reason behind the decision to ditch fur is that: "technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Animal lovers will obviously see this as a victory, as will any fashionista who believes in ethical and sustainable fashion.

While we firmly believe in animal rights and indeed ethical and sustainable fashion, with this news comes questions. For instance, if you already have an item of clothing made with real fur, is it ok to wear it? If someone is wearing a big long Cruella De Vil style fur coat, is it ok to throw paint on it? Do you think this marks a change in fashion house's attitude?


In this day and age, should fur only be seen in public if it's faux, or on a live animal?

Related Articles

More from Life