We Love Jo Loves: The New Red Truffle 21 Fragrance is Scent-Sational

To mark 21 years creating fragrances, Jo Malone is launching a very special new fragrance in October. Some of those 21 years were spent at the helm of the very well-known Jo Malone brand, but Jo herself is no longer involved. Since 2006, all of her considerable creative energies have been channelled into Jo Loves, her own indie, niche and really rather fabulous luxury fragrance line.

This new scent, Red Truffle 21, is the first time truffle has been used as a fragrance accord. Now as it happens, my very favourite meal in the world is a plate of pasta with truffles – but no matter how delicious that tastes, I have no desire to smell like it. I needn’t have worried – Jo Malone is a genius with fragrance, after all – and this is perfectly balanced, a bottle of crisp, green, citrusy joy.

Fans of the first Jo Loves scent, Pomelo, will love it: they share the same fresh, sharp opening kick, but this new scent is more complex. And because of that, it lasts for longer on my skin – citrus notes tend to evaporate quickly - though I’m so obsessed right now, that my little sample bottle is coming with me everywhere and I’m regularly topping up.

Red Truffle 21 high res (1)


I haven’t been this enamoured with a fragrance in forever. It’s just delicious on the skin. Alongside with the truffle, the base notes include vetiver and patchouli, with heart notes of pine leaves, fig and juniper, and top notes of black pepper, fig leaf, bergamot and mandarin.

If you love fresh, crisp, zingy scents and have wanting to branch out a little in the fragrance department and try something new - something that smells delicious but different and unique - then Red Truffle 21 is for you.

Now, the not so good news. Jo Loves is currently only available to us online, at joloves.com. However, Jo has been pretty vocal about her love of Ireland and its importance to her first brand, so I’m keeping everything crossed that we get our own store soon. In the meantime, Red Truffle 21 is priced from £45 for 30ml or £95 for 100ml, and will be out in October. One for the Christmas wish lists?

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