Dunnes Stores gets a Christmas ad and we see where they are going with it...
When Dunnes Stores sees an opportunity, it grabs it and makes it work. Just think about its collaboration with Lennon/Courtney, Louise Kennedy and Paul Costello among others. The fancy shop in the St Stephen's Green store. The notiony home department that we wander around in for hours. It's gone up in the world, has Dunnes. It was just about the right time for a Christmas ad.
The message behind the ad is to the make Christmas 'for everyone'. The story is that because of poor visibility, Santa might not be able to see Dublin childers' houses. So, two plucky nippers recruit their friends and some lone adults to light up their domain. It's pretty cute.
Watch it for yourself.
Dunnes Stores Christmas Ad 2018
A future classic? Maybe not. But we can see where they are going with it. Next year, what other Irish retailers can we expect to roll out a special Christmas ad? Do you think it's time Penneys got an upgrade?