GHD supports breast cancer charities for its 15th year

Cancer is never too far from our minds. It has unfortunately hit most families.

In Ireland, approx 1 in 9 women will develop breast cancer in their lives. The chance of being diagnosed with male breast cancer is 1 in 1000. We have 3100 new cases of breast cancer diagnosed each year. 15% of women who are diagnosed are between 20-40 years of age.

Here at Beaut we love to support brands that support us. Ghd raises funds for breast cancer every year, this year is no different.

This year to celebrate 15 years of supporting breast cancer charities, GHD has collaborated with tattoo artist David Allen to create an original design based on his acclaimed work with mastectomy scars.

€10 from every sale from the ink on pink collection goes to Irish Cancer Society. Which to date has helped raise over 10 million globally. GHD hope this year to raise 1 million with their latest ‘ink on pink’ collection.


This year GHD have partnered with Chicago- based mastectomy tattoo artist, David Allen, who uses his signature floral tattoo creations, to transform and build back self-esteem for women affected by breast cancer.

Now adorning the new ‘ink on pink’ collection, David’s iconic abstract floral artwork evokes a fierce sense of femininity, with his work becoming much more than a tattoo and instead of a powerful statement of self-love and returned confidence, symbolising both life and rebirth.

“The connection with GHD and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together and these incredible women open up to me. Much like that time you spend with your hairstylist, that intimacy and power of transformation are akin to one another.” David Allen


Capturing the beauty of the ink work and campaign itself, David Allen’s client Grace Lombardo. She worked with the tattoo artist following her own breast cancer treatment, is the latest face of the GHD pink campaign. For Grace and many of Allen’s clients, her mastectomy tattoo has allowed her to recaptured the femininity that cancer began to steal away.


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