Nivea's Q10 anti-wrinkle line has been around for 15 years. I take that as a good sign. Nivea products are best-sellers in Ireland which tells me that it's doing something right. The purse-friendly range includes day creams, a night cream, eye cream and tinted moisturiser and now, it has launched a serum.
The new Q10plus Anti-Wrinkle Serum Pearls is not what I expected. Most serums I've encountered are clear and potent - they usually come with a dropper to control the amount you use - but this product is yellow. And it kind of smells like Plasticine.
That said, Brenda took a look at this not so long ago and it sure sounded promising, so when it fell into my lap I thought I'd take a closer look. It has a pleasant texture, my skin felt soft after application and it soaked in quickly. But why do Nivea say it's the most powerful addition to the range?
Here comes the science bit.
Q10plus Anti-Wrinkle Serum Pearls contains a high dose of coenzyme Q10, which exists in the skin naturally. Q10 helps skin cells' energy production and it assists in the protection against oxidative damage naturally but, like all the good stuff we need in our skin, it decreases with age. The aim of the Q10plus range is to replenish the Q10 level.
So how does the serum work? Well, the pearls in the title are filled with Q10. When the 'special' pump (it looks pretty standard to me) is pressed, the pearls combine with the gel (which contains Coenzyme Q10, Hyaluronic Acid and Creatine) and together this hydrates, moisturises and revitalises the skin. Wrinkles should be smoothed and your complexion should look younger.
Clinical trials on over 2,800 skin samples proved that applying Nivea Q10plus Anti-Wrinkle Serum Pearls twice daily for two weeks really did increase the levels of Q10 in the skin.
As I mentioned above, Nivea's Q10plus range is popular so lovers of the other products in the range may find this the upper level to their skincare regime. It retails at €14.99 and is on shelves in pharmacies and grocery stores nationwide. Will you be giving it a go?