There's a question frequently posed in pre-facial consultations that leaves me stumped every time. It asks clients to identify their primary skin concern, and then gives some fairly bog standard tick-the-box options: blemishes, fine lines and wrinkles, loss of firmness uneven skintone, redness, sensitivity, sun damage. Usually there's an unfriendly little line in the vicinity dictating that only one can be picked, and this Sophie's Choice is what flummoxes me.
Most of these things are on a fairly equal footing as far as my skin concerns go, so the news that Vichy are poised to release a new Normderm moisturiser that promises to tackle a couple of these issues in tandem makes me a very happy bunny indeed.
Normaderm Anti-Age joins a line of products that are formulated for imperfection-prone adults, and it addresses the conundrum of problem skin that has to deal with the signs of aging as well as blemishes and an uneven complexion. It's formulated with a cocktail of active ingredients: Lipo-hydroxy acid and glycolic acid to gently exfoliate, unclog pores, and stimulate cell renewal, and glucosylated vitamin C to fade dark spots and take on wrinkles.
In addition, the texture is lighter than might be expected of an anti-aging moisturiser: Anti-Age is a light green oil-free gel-cream that feels light to the touch and is easily absorbed, with none of the richness that can overwhelm blemish-prone skin.
I've just started trialling it, and according to Vichy I can expect to notice visible results in seven days, when my complexion should apparently be visibly purer and smoother.
Given that my chin is currently a disaster zone and my forehead has what looks like tram lines running across it, I can't wait for this day week.
Normaderm Anti-Age moisturiser will hit shelves in September and cost €17.50