The John Lewis Christmas ad tells the story of Elton John, in reverse. But it's no vanity project; it's only lovely.
Parents and grandparents everywhere will have a difficult time on their hands after seeing this year's John Lewis Christmas ad. Instead of listing all the nice things you can buy in the store, they tell Elton John's life story from where he is now to when it all began. The song is 'Your Song', the key feature, apart from his snazzy array of glasses, is the piano; the tagline is *sniff* 'Some gifts are more than just a gift.
Elton John has a biopic coming out next week and he is embarking on a serious tour in 2020 and -surprise! - tickets go on sale today.
But that's not what the John Lewis Christmas ad 2018 is all about, not at all. It's about the power of giving. Parents, grandparents, aunts, uncles and friends take note - the present you give that little person might make them a STAR!
Do you like the ad? Is it up there with the best?