Fifty Shades Has Got Nothing On Us

Ann Summers has announced that out of their 144 shops across the UK and Ireland, the Dublin branch on O'Connell Street is the best performing store. 

The company, which sells sex toys and lingerie, said their top two performing shops were on O'Connell Street in Dublin and in Manchester's Trafford Centre. The reason for all the success is manifold, but it seems that the chain as a whole has seen a big increase in business since the 50 Shades of Grey books and movie have become popular. 

A spokesperson for Ann Summers said that they had seen "a huge rise in footfall and sales both in-store and online" since E.L. James' works shot to popularity, and that sales of handcuffs have increased by 66%. 

The spokesperson also stated that "the dramatic change in attitudes towards sex in Ireland has definitely contributed towards the success" of the branch in Dublin.



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