The mother/daughter themed Boots Christmas ad has us bawling

The Boots Christmas ad documents a typically fraught mother/daughter relationship - that has a happy resolution on Christmas Day, of course.

Dammit, Boots! You just had to go tug on those heartstrings. This year's Christmas ad, debuting on the X Factor this Saturday (but you can see it first, below) follows in the recent tradition of making people cry.

According to The Drum, the ad follows a mother (Clare) and her teenage daughter (Molly). Clare appears to be a single mum who frustrates her daughter by failing to master a hairstyle and scolding her for wearing too much makeup. There's a meta moment, too, when Molly sneers at Clare, who's crying at a TV ad. And if you haven't started tearing up at that point, you soon will.

Without giving anything away, there's a happy ending (come on, there has to be!) and entire households will be full of the warm and fuzzies.


There's a nice 'lipstick' theme that runs throughout the ad, reminding the target audience - women - what it's really for. You, I and every Beaut reader know the power of a great lippy, so it's a clever touch.

For someone whose mother isn't around anymore, I can appreciate that this could be a bittersweet watch for some women. However, it's a nice tribute to the special mother/daughter relationship that, though difficult at times, anyone who has it, is lucky to have.

Or is that too deep an analysis of a Boots Christmas ad? What do you think? Is it up there with the best of them? What's your favourite Christmas ad? Which done do you hate?

Related Articles

More from Life