There's no denying it, Christmas is the next stop for 2016. Although Halloween was literally only a few days ago, already the shops are crammed with festive items and the yuletide TV ads are starting to appear.
This time around, TK Maxx have decided to try something a little different. Their ad begins like a typical family Christmas, with everybody sitting around a piano. (We don't know why it's 'typical', that never happens in our house.) However, instead of launching into Christmas carols, they all break into a rendition of the Misirlou, which you will know as the theme tune to Pulp Fiction.
Yep, it's fairly random. There's even a beat-boxing grandad.
Commenting on the campaign, Deborah Dolce, Group Brand and Marketing Director at TK Maxx said: "We all remember the childhood fun of ripping open a present to find a fantastic surprise inside.
"We want to foster this long-standing Christmas tradition and so are encouraging shoppers to go ‘off list’ and handpick something different and delightful at TK Maxx."