Dust for life: Iggy Pop to be ravaged face of Paco Rabane. Poll your reaction

The Interweb is full of outrage

"Iggy sells out to THE MAN!" and "Punk prankster SELLS OUT!"

When it was revealed the other day that Iggy would be the face of Paco Rabane's new fragrance (for women as well as men) I was puzzled to say the least.  Scarlet Johansson, yes.  Charlize Theron, definitely (have you seen her in that Marilyn Monroe Dior ad?).  But Iggy Pop?

Now don't get me wrong.  I love Iggy Pop.*  But he couldn't look more miserable in this promo shot (despite the jazzy pantses) and to be honest he's the last person I would take fragrance advice from.  Lets face it: Iggy's pretty face has gone to hell and back.  There are other subjects he would be a font of knowledge about: hard drugs; hard rocking; living life to the MAX - but perfume?  Nah.

The videos of the campaign won't hit the Web until January - but for the moment we can take a few clues from the promo shot above.  The fragrance line is called Black XS L’Excès.

Aha EXCESS - that's where Iggy comes in.  So we'll wait a few weeks to see what he's up to.  But in the meantime if you were to get a good smell of him what do you reckon you'd get a bang of?

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*to assure you of the love for Mr Pop in this house here's a story.  While I was writing this Himself entered the room and saw the picture of Iggy.  "Are you taking the piss out of Iggy?" he said in a voice more wounded than I could believe.  "Ah don't do that - it's Iggy for gods sake".

Er sorry Iggy.  But it's only lighthearted jest

image via WWD