We are all aware of the Kardashians at this stage; even my mother knows who Kylie Jenner is at this stage which says a lot.
It seems to me that a lot of product brands are catching on to this celebrity endorsement of products, and like it or not, it works. Even knowing the money and brains that goes into the marketing behind these endorsements, on occasion I still am swayed to purchase some of the peddled products in the belief that I too might end up looking like said celebrity.
Such is the power of marketing. Sigh.
The latest product that Kylie Jenner has been hawking is Badescu Drying Lotion (€17.20) and against my better judgement, I'm intrigued.
A spot treatment, made with a blend of calamine and salicylic acid, Drying Lotion supposedly clears up and soothes unsightly whiteheads overnight without irritating the surrounding skin.
Kylie has used the lotion on her Snapchat to show her fans how she applies it with a cotton bud and leaves it on overnight.
My thoughts: calamine and salicylic acid are both two ingredients that I can see working for an on the spot treatment. Neither ingredient is new or exceptionally amazing, and they can both be found in a wide range of other acne related products out there.
If you get the odd spot, I'm sure this product could help; perhaps not overnight, but more through consecutive days of use. It certainly won't do you any harm either way, unless you have a sensitivity to salicylic acid. If you have more than a few spots, however, and more of an acne-prone skin, there are better and more efficient products on the market.
I have no doubt that sales of this product will increase massively, thanks to Kylie's nod, so from a business point of view, Mario Badescu, I salute you.
Have you every tried any miraculous overnight spot treatment you want to share with us?