This could be the mother of all makeup launches

Attention all makeup fanatics! Stop what you're doing and save every penny you have before September 16th.

Anyone who follows fashion week or is a MAC fan will know the industry's favourite backstage makeup artist, Pat McGrath. She's been named the worlds most influential makeup artist by Vogue (and, as it happens has been named beauty editor-at-large by new Vogue chief Edward Enniful). She has created hundreds of looks backstage at various Fashion Weeks which have started trends across the world.





We lusted over Pat's MatteTrance lip collection back in July. And now, on September 16th, Pat McGrath is launching her own 61-piece permanent makeup line. The range includes eye shadow palettes featuring shimmer, matte and metallic finishes, eye pencils and mascaras, 31 shades of a creamy finish lip textures and 12 gel lip pencils.

"It's a love letter to the makeup addicted," Pat told beauty heads at the launch earlier this month. "We're at a point where everyone's truly gone beyond an obsession with makeup. You don't hear 'Oh, I'm afraid to wear a nude,' or 'I'm afraid to wear an eyeliner.' This feels like the right time. It doesn't feel like a hard sell."

Sadly for Ireland dwellers, the range will be available online only on But we live in a digital world, so, we're not gonna let that stop us!

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