At one stage or another we've all haughtily balked at expensive products and exclaimed that we'd only be 'only paying for the box' or in other cases 'only paying for the bottle' or jar or whatever, but, you know what, presentation does matter.
It's why we love to eat an artfully displayed meal; that's why people take pictures of their food and splash it all over social media. But we're not talking about sustenance in the food sense - our concern is beauty.
We've mentioned countless times before that cheaper brands are so much more appealing if, well, if they don't look cheap. Budget skin care and cosmetic companies that put effort into their packaging are definitely doing the right thing. Of course it's what's inside that matters however, a lot of the time we find ourselves judging books by covers (but only if the product itself is actually good.)
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It's not just the purse-friendly brands that sway people with their quirky or striking packaging. Urban Decay, for example, put a lot of effort into presenting their wares in interesting ways and who can ignore Benefit's famously creative packaging.
We have to admit, there's a special place in our makeup bags for cosmetics that catch the eye.
Have you ever bought a skin care or beauty product because it was presented beautifully? Have you got a soft spot for special editions? Has your eye ever been drawn to something simply because it looked nice? Or do you go down the other route entirely and favour plain, and simple jars and bottles? Let's share our favourite packaging!
