Beginning at approximately 1 am on Tuesday night, a blaze devastated west London's Grenfell Tower, leaving 70 people in hospital while at least 12 people have died.
The fire swept through the 27-storey tower block in just 15 minutes after a faulty fridge exploded.
In its aftermath, an emotional Adele showed up at the scene and was seen "going around and hugging everyone she could to comfort them". She was notably wearing a black abaya, a simple, robe-like dress, worn by some women in parts of the Muslim world, and kept a low profile at the scene.
A number of stars have donated and promoted services offered to victims, including Jeremy Clarkson and Jamie Oliver. Adele distinctly went to the site, where a vigil was being held in the shadow of the north Kensington tower, to offer support.
Adele was spotted at Grenfell Tower today offering her support to everyone affected by the tragedy. ??? pic.twitter.com/nJF29iSx1t
— Adele Fans Club (@AdeleClubFan) June 15, 2017
— FourMe (@FourMee) June 14, 2017
Another hands on celebrity has been Rita Ora. The Grenfell Tower blaze was particularly personal to her as it occurred in her neighbourhood. She took to social media to write: "My prayers are with everybody involved my heart is beating so fast. I used to play in that block - I want to do all I can do to help."
The singer was seen carrying water and supplies around the site in White City, west London, yesterday, working with a group of friends late into the night to help victims of the tragedy. She also helped sort through bin bags full of clothing.
Rita shared clips of herself lending a helping hand on Snapchat, encouraging her followers to do the same.
— SMPH ? (@STERLINGMHOLMES) June 15, 2017
rita ora's have a big heart ???❤ pic.twitter.com/VY2jmsk3zE
— Nur (@RITAINSPIREDME) June 14, 2017
— Jack Hardwick (@jackhardwick93) June 15, 2017