When your mum makes you sing in front of everyone, except it's not at your grand-aunt's wake, it's the international stage of Instagram. And your mum is Victoria Beckham.
However, unlike when our relatives began to cry into their whiskies by the fortieth verse of The Bog Down in the Valley-O, Cruz Beckham has us enraptured. The boy can sing!
He's into it too; could a star have just been born? There's something of the Bieber about him too, no? Bieber in the early, innocent days, obvs.