Eyes Wide Open: Maybelline at NYFW

Eyes Wide Open: Maybelline at NYFW
By Beaut.ie  | Feb 20, 2015

It's the final day of our Maybelline NYFW adventure. It had to end some time and luckily, we're going out with a bang!

Yesterday we saw really cool heavy metal looks at the Baja East and KTZ shows. Today Maybelline are bringing us down a fresh, exciting route that really packs a punch! The final show that we're eyeing is bringing lashes and lips to the front. 

  • Nanette Lepore

Nanette Lepore moved from Ohio to New York City where she earned a degree in design from the Fashion Institute of Technology. It was only after she moved to LA and opened her own boutique store that she started to gain recognition.

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In Spring 2007, Nanette partnered up with Keds and launched a collection of shoes.

Nanette now has boutique stores in New York, Boston and LA. Her clothes are available in stores across America including Saks Fifth Avenue and Macy's.

This will be the second season that Maybelline New York sponsors Nanette Lepore.

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The Nanette Lepore show showcased dramatic eye and lip looks against a fresh base. It's a really distinctive look that will look as good on the dance floor as it does on the runway! There's no need to play it safe, think wide-eyed 60s style lashes and choose a lip shade like the fab fuschia used in the show for a real impact. 

Here are three products from the Maybelline makeup artists kits that you too can use to replicate the look:

  • Volume Lash Sensational (€11.99)

This little wonder is Twiggy's dream! It's ideal for layering up mascara so that you can get exactly the amount you desire. 

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For lashes to rival the models at the Nanette Lepore show start from the lash base and wiggle outwards. Don't forget the bottom lashes!

  • Fit Me Concealer (€8.99)

For those heavy lashes to really stand out, your base must be like a blank canvass. FIT Me Concealer covers up imperfections without that weighed down feeling and rather than looking cakey, skin looks bright and awakened. 

Tap, tap, tap this concealer under your eyes for a flawless finish.

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  • Color Sensational Lipstick Vivids (€9.99)

Fuschia lips were all over the catwalk and we loved it but for a more subtle version of Maybelline's Nanette Lepore look there's this beautiful, bright Color Sensational Vivids.

Start from the middle part of the lips and glide towards the outer corners for an even distribution of that incredible colour. 

And that's a wrap for Maybelline at NYFW! Thanks for joining us on the stylish journey. We'd love to know what your favourite looks were from throughout this amazing week.