Yeah, doh, right? Using a hair masque is a cinch surely, and why would you need us to tell you any different? Well, I picked up a tip from one of the gals at Dylan Bradshaw last week - and it's a good'un.
Instead of applying a flat layer of product all over the hair, apply it to your gruaig in sections, and then twist them. The reasoning? This way, the masque gets a chance to penetrate into the hair shaft, as opposed to just sitting on the surface. Plus, the product helps the hair to stay in sections, so you can easily see what parts you've treated, and what parts remain.
Clever - and it works. Give it a whirl with your favourite product and see if you can notice a difference.