And now for the Pantene "inspiration"
Why copy one of the most irritating ads out lately (see what Beaut.ie thought of it a while back)? Because it has the crucial elements that get marketing people all hot under the collar and recklessly excited - Social Engagement!
People are on Facebook, they're uploading clips onto You Tube and it doesn't matter that the normally fabulous Cat Deeley is making a berk out of herself, because it's getting the Yoof to do Yoofull things! Lets have a bit of that, thought Boots. And copied the entire Pantene strategy completely.
But come on Boots! Could yis not of thought of something along these lines yourself - but made it a bit more, you know, original?