Lazy marketing ahoy: Boots No 7 Search for the best Wink? Er haven't we seen this one before?

And now for the Pantene "inspiration"

Why copy one of the most irritating ads out lately (see what thought of it a while back)? Because it has the crucial elements that get marketing people all hot under the collar and recklessly excited - Social Engagement!


People are on Facebook, they're uploading clips onto You Tube and it doesn't matter that the normally fabulous Cat Deeley is making a berk out of herself, because it's getting the Yoof to do Yoofull things! Lets have a bit of that, thought Boots. And copied the entire Pantene strategy completely.

But come on Boots! Could yis not of thought of something along these lines yourself - but made it a bit more, you know, original?

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