"Is that a great message for little girls? A whole family of women who take the faces they were born with as a light suggestion?" Amy Schumer, SNL opening monologue.
Before anyone says it - yes, it's their face, it's their choice, and they should do whatever makes them happy. They just so happen to be making their choices in front of millions, which normalises it. Is that OK?
Khloe looks 'Hollywood' but perhaps her change is the most subtle.
As for sister Kim, the SaintHoax instagram account captioned the below video, "Maybe she's born with it... Maybe it's a bit more than "contouring" #PumpingUpTheKardashians."
Of course, there is the youngest of them all - Kylie Jenner - who had most of her work done aged 17.
And, when you put it all together, it's a total head melt.
To each their own. We can't stop watching the vids and trying to figure out what exactly has been done. Could some of it be carefully applied makeup? Is some of it simply the sleekening of hair? Or should we not even think about keeping up with the rich and famous without having a couple of jabs here and there?