Ilia Beauty may not be a very familiar name to you yet, since it's not widely available here, but it's one well worth looking into, especially if you have an interest in colour products with a focus on natural and organic ingredients.
The line started off with a collection of tinted lip conditioners and has since been expanded to include lipstick, mascara and multi-tasking cream colour sticks. All products are formulated with up to 85% organic ingredients and the company is also certified cruelty-free, which I know is an important one for many of you. But while those guarantees are good news, what about the products themselves?
The Tinted Lip Conditioners are designed to soothe and condition the lips, with the added bonus of sheer, buildable colour in a range of pretty shades from the most natural pinks and nudes to brighter reds and all the way to a lovely deep berry. The shades I've tried are Blossom Lady (a beautiful natural pink), Bang Bang (a bright, pretty pinkish-red) and Arabian Nights (a deep berry tint).
Blossom Lady has become my everyday lip colour since I got it. The natural pink shade gives my corpse-like pale lips a very natural looking pink tint and is perfect whether I'm wearing minimal makeup or a stronger look where I want a neutral lip. Bang Bang is a lovely pink-toned red - perfect for a pop of colour when you still want a sheer finish. And Arabian Nights looks very deep and dark in the tube, but gives a wash of berry with one layer and can be built up to give deeper colour too. And the beauty of all these shades is that they can easily be applied without a mirror, making touchups as easy as applying a swipe of lip balm.
They're a treat for dry lips too - the moisturising base feels comforting when applied and the balm-like feel lasts. At the same time, the texture isn't too slippery or greasy and the colour does last a fair amount of time for a sheer lip colour product. There is a light vanilla/orange fragrance which is nice - neither overly floral nor sickly sweet and not too overpowering.
Priced at around €24 from Mise Beauty in Dundalk, Ilia Beauty Tinted Lip Conditioners are definitely worth a look if you're a fan of niche beauty lines - have you tried them out yet?