We're long-standing fans of John Frieda's offerings here at Beaut.ie, so I was very excira when I spotted what I thought was a new range from the man himself. At a glance, it looked like there were some new variations on the Frizz-Ease line, namely some heat protection thingymajigs to keep hair from frying in the heat of a straighteners or dryer. Excellent! On closer inspection, though, it turns out that there's just the one product in the range, which is the Frizz-Ease Thermal Protection Serum.
Still, it sounds like a do-it-all good 'un: used on towel-dried hair it safeguards from heat damage as well as from the frizz that can be caused by UV exposure, while adding gloss and shine to straight, wavy or curly styles. And as if all that wasn't enough, the UV protection element will also help to minimize colour fading - talk about a multi-tasker!
John Frieda Frizz-Ease products are widely available from pharmacies and supermarkets nationwide.