The OG Naked Palette is being discontinued and Urban Decay had a funeral for it

The original Naked Palette is being discontinued. Urban Decay is in mourning, and they captured their loss on Instagram.

When anyone asks for an eye palette recommendation, Naked is more than likely top of the list. The pigments. The brush. Its clever shade names and packaging. Ah, you always remember your first Urban Decay Naked palette. My first was the original, and though it may be years old and a bit manky, I still have it, and I use it at least once a week. Thankfully, I haven't worn the shades to the pan yet, because its time has come. The OG Naked Palette is dead. Long live the OG Naked Palette!

In its Insta post, Urban Decay said of our furry friend, "A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years."


Nicole Richie, the brand's spokesperson, delivered a eulogy at the funeral held on Newport Beach, California to guests including social media influencers I haven't heard of.

But why kill off the palette that started it all? Maybe they wanted to make room for all the fabulous new palettes that seem to be released every new season that passes. We attended the launch of the newest palette, Born to Run, and its look is distinctly different from the Nakeds, so perhaps they've decided its time for innovation.

Or maybe it's a Coco Pops sitch, and it will make a massive comeback in time for Christmas.

If you don't want to take the chance, the original Naked palette is still available in stores while stocks last.

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