The Best in Awards Shortlists are Coming: A Look Behind The Scenes! awards

Best in Awards HQ, or Aisling's kitchen. Take your pick

Hold on to your hats and clicky fingers gals, because TOMORROW we roll out the second stage in the Best in Awards in Association with West Coast Cooler!

You've quite literally nominated in your tens of thousands. There were over 38,000 individual votes for products cast across all 48 categories! Yup - can you believe it? Thirty. Eight. THOUSAND. That meant there were a lorra lorra beauty buys to get through and it took a lot of cups of tea and cake to sustain us as we crunched the lists.

tea and cake

Tea and all-important sustaining cake

But what did become apparent quite quickly as we worked through each category was the overwhelming popularity of certain products. Many, many products are such firm faves with Ireland's beauty fans that they appeared literally hundreds of times on your nominations lists. Others we know you like too, but because they were only nominated a few times,  that means that while they may be lovely, it's not enough to carry them through to the shortlist rounds. So, if you don't see your favoured product on the shortlists yet you know you voted for it - that's why.



We had to have even more cake. Just cos

What we've got are 48 amazingly strong shortlists packed full of beauty buys from the very cheapest to the spendiest; from the supermarket saviour to the beauty hall purchase.  Y'know - the stuff you lot actually use, love and buy and want to see recognised. We were repeatedly amazed as the shortlists emerged and it opened our eyes to loads of stuff we've never tried too. As we distilled the lists, we kept exclaiming to each other "oh my god, product X has made it in! I've never tried this one, definitely have to give it a go!"


Sugar 'helping'. i.e. not helping. At all

This is the essence of why we decided to do the Best in Awards - because we wanted them to be YOUR awards. Where you had YOUR say, and YOU decided the outcome. And you will!

So, what beauty companies will be on the shortlist for best brand? Who'll make it onto the lists for best eyeshadow, anti-ageing product and fragrance?

All will be revealed tomorrow ladies - make sure you're here to have your say as the shortlist round kicks off.


We can't wait!

Related Articles

Catch up on our most popular stories of the week

Glowing foundation, gorge shoes, Becky's hair....

Welcome to the New Look!

Crisp, bespoke and bursting with beauty, lifestyle and more

This Week's Top Stories on

Bad skins habits to kick for 2015, our favourite stories of 2014 and more Are On Instagram!

Follow our crazy, antics in photo form. Cheeeese!

Missed Any of Last Week's Top Stories?

2014 beauty favourites, 2015 sneak peeks and beaurriful people having an Elfing good time...

More from Beauty