It has probably escaped your notice but this Saturday is Valentine's Day and 'Fifty Shades of Grey' is released tonight. Hold onto your smelling salts.
Personally I'm more excited that today is Friday the 13th. And I'm not even particularly excited about that.
Yes, bands of marauding whip-yielding women will be heading along to a cinema near you to see Mr Grey in his subpants, cavorting around with Anastasia, who seems like a right simpleton to me.
Now, to be fair, I haven't read the book so I could be missing out on an absolute gem. And lookit, I paid good money to go and see Britney Spear's Crossroads so what dignity do I have? Well, portably more than Anastasia anyway.
So tell us, are you going along to see Fifty Shades? And if you'd like to see all the pics from the UK premiere, we have them all tied up (geddit) in a nice little gallery for you below.