Heidi Klum knows that every Lidl helps
On September 7th, during New York Fashion Week no less, Heidi Klum will show her debut clothing collection for Lidl. Launching in stores on September 18th, 'Heidi & The City' will offer 'wardrobe staple' like a leopard print blazer, super-skinny jeans and delicate tops ranging in price from €5.99 to €59.99.
The #LETSWOW fashion campaign with Heidi is Lidl's first fashion collaboration. Of it, Lidl Ireland's Commercial Director Liam Casey said “Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices. We look forward to offering our customers our most extensive fashion range to date”.
It's a smart move for Lidl and indeed for Heidi Klum, and we honestly think the line will sell out faster than a cut-price HD TV.
Have a sneak peek at Esmara by Heidi Klum and let us know if you'll be going down to your local Lidl at 6 am the day the line launches.