My Sides: Spanx For Guys from Equmen

My Sides: Spanx For Guys from Equmen
By Beaut.ie  | Jan 2, 2009

Touted, hilariously, as a 'core precision undergarment', I hooted as I read about Equmen's forthcoming body-enhancing underwear for men. It's not man-Spanx, people. Oh God no. In these matters, a spade can never be called a spade. Like Pepsi Max, sold as a manly drink for Sporty, Bungee-Jumpin' action dudes, little mention is made of its sugar-free (and therefore diet-tastic) status. Similarly,  Just For Men hair colour isn't a dye! Heaven forfend. No, it's just to enhance your natural, macho hair shade. And that's all it does. Ahem.

So, while there's obviously no way a man would buy one of these vests to slim his stomach and tone his abs - no no, this is for enhancement, ladies, not squishing down what God and doughnuts gave you - I have to say, it sounds really rather like putting on a pair of control pants: David Waters, of the Sunday Times, described the sweaty-faced experience of levering the garment on, and he also reckoned it slimmed his waist and helped him stand up straighter.

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Conclusive proof, if ever there was any, that indeed, Equmen's body-enhancing vests and t-shirts are indeed, Man-Spanx.

Whisper it though, gals. Whisper it.