Best Primer Runner Up: Smashbox Photo Finish

Best Primer Winner: Benefit POREfessional

Best Foundation Runner Up: MAC Studio Fix Fluid
Best Foundation Winner: Estee Lauder Double Wear

Best Under Eye Concealer Runner Up: YSL Touche Eclat

Best Under Eye Concealer Winner: Maybelline Instant Age Rewind Eraser

Best Concealer for Blemishes Runner Up: MAC Studio Finish

Best Concealer for Blemishes Winner: Collection Lasting Perfection Ultimate Wear

Best Powder Runner Up: MAC Mineralize Skinfinish

Best Powder Winner: Rimmel Stay Matte Pressed Powder

Best Blush (Brand and Shade) Runner Up: Nars Orgasm

Best Blush (Brand and Shade) Winner: Benefit CORAlista

Best Bronzer Runner Up: Rimmel Sun Shimmer

Best Bronzer Winner: Benefit Hoola

Best Contouring Palette Runner Up : NYX

Best Contouring Palette Winner: Charlotte Tilbury Filmstar Bronze and Glow

Best Highlighter/ Luminizer Runner Up: The Balm Mary Lou Manizer

Best Highlighter/ Luminizer Winner: Benefit High Beam

Best Lip Stick ( Brand and Shade) Runner Up: Rimmel Kate Moss Collection 08

Best Lip Stick (Brand and Colour) Winner: MAC Ruby Woo

Best Eye Shadow Primer Runner Up : MAC Paint Pot in Soft Ochre

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Best Eye Shadow Primer Winner: Urban Decay Primer Potion Eden

Best Eye Shadow Palette Runner Up: Blank Canvas Pippa Palette

Best Eye Shadow Palette Winner: Urban Decay Gwen Stefani Palette

Best Mascara Runner Up: Lancome Hypnose

Best Mascara Winner: Benefit They're Real

Best Black Eye Liner (Brand and Type) Runner Up: Inglot Black Gel Liner

Best Black Eye Liner (Brand and Type) Winner: Benefit They're Real Push Up Liner

Best Brush Brand Runner Up: Blank Canvas

Best Brush Brand Winner: Real Techniques

Best Brow Product Runner Up: Anastasia Beverly Hills Brow Gel

Best Brow Product Winner: Benefit Brow Zing

Classic Makeup Hero Runner Up: Benefit High Beam

Classic Makeup Hero Winner: Estee Lauder Double Wear

Best Makeup Newcomer Runner Up: The Balm Meet Matt(e) Nude

Best Makeup Newcomer Winner: Urban Decay Gwen Stefani Palette

Overall Makeup Product Runner Up: Mac Strobe Cream

Overall Makeup Product Winner: Urban Decay Naked 2 Palette

Overall Makeup Brand Runner Up: Benefit

Overall Makeup Brand Winner: MAC

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