Dove have become kinda obsessed with their viral video clips. We had Evolution - you know the one where the ordinary woman gets made up. So that's how models become all perfect for the cameras. Who knew eh?
And more videos followed. Getting more and more cheesy. Dove had discovered the power of You Tube for marketing purposes. And by jaysus there's no stopping them now.
Something about the blatant hypocrisy of this publicity campaign stinks though. Well Greenpeace certainly think so.
And if you want to support the Greenpeace campaign sign their open letter here
Heads up via Mulley.net