Freckles are 'imperfections' according to

It's safe to say that's new ad campaign has failed spectacularly. Why? Well, just look at it.


Was there no one in that brainstorming session with freckles, or who knows someone with freckles, who thought that this might not be the best idea.

This is a prime example of an advertising pitch gone terribly wrong. Through squinted eyes we get what they're trying to say, but we can only imagine the images they shut down before settling on something they must have figured would be 'safe'. How wrong they were.



(PS Love that secret leopard comment. If you were a secret animal, what would you be?)

Luckily, someone fixed it. Phew!


We say epic fail. What say you?

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