It's safe to say that Match.com's new ad campaign has failed spectacularly. Why? Well, just look at it.
Congratulations. What an impressive & educated tag line you've created. Thank you for outlining pic.twitter.com/cUVxya0HB0
— Emily Forbes (@eemilyjf) April 10, 2016
Was there no one in that brainstorming session with freckles, or who knows someone with freckles, who thought that this might not be the best idea.
This is a prime example of an advertising pitch gone terribly wrong. Through squinted eyes we get what they're trying to say, but we can only imagine the images they shut down before settling on something they must have figured would be 'safe'. How wrong they were.
Perhaps I'm a secret leopard. Or maybe they're coordinates. But my freckles are certainly not "imperfections" @Match pic.twitter.com/I4dVPfX7Mq
— Carrie Hill (@Carrie_Nicole31) April 11, 2016
(PS Love that secret leopard comment. If you were a secret animal, what would you be?)
Dear @Match - these are my #freckles, not my #imperfections - whether people like them or not. pic.twitter.com/5ipUTTnLjW
— Charlie Clemmow (@charlieclemmow) April 8, 2016
Luckily, someone fixed it. Phew!
Advert fixed now! Judging on the colour of skin... FAIL #advertisingfails #freckles #skincolour #dating @Match pic.twitter.com/eB3i8Zntyz
— Heather DeLand (@HeatherDeLand) April 11, 2016
We say epic fail. What say you?