In beauty terms, this is BIG.
Remember when there were queues out the door of Debenhams, snaking around the block and twice-circling the circumference of the world when the UD Smoky palette (you can revisit its beauty here) was launched? Well, prepare to relive those scenes because there is a cosmetics brand coming to Debenhams that will have all beauty lovers in a tizzy.
Kat Von D will arrive on our shores mid-September, with Marie Claire exclusively revealing the news last night.
Cue the SQUEEEE.
We're off to buy a piggy bank to save up our pennies because we have those Lock-It Foundations firmly in our sights.
If you're new to the brand and not quite sure what to expect from the brand, you can check out why our Beauty Editor just loves the brand here.
Ah, no more worrying about the postman bringing a customs charge form. Rock 'n' roll on September.
Are you looking forward to this launch? What products are you looking forward to picking up?
*main pic via You Tube