Let's pretend we live in a world where we are all Worzel Gummidge and that we can swap heads depending on our beauty mood. Frazzled straw-hair notwithstanding, I reckon all beauty lovers would have great craic choosing which version of themselves to sport in the morning, with no work to be done other than removing one Worzel head and screwing on another. Wait, that does sound like a bit of effort but you see where I'm going with this.
We'd all like to be able to switch up from straight hair to curly hair in a nanosecond, to choose from fully flicked liner to tight-lined perfection. And if some fabulous freckles are what you're looking for, well, one company wants you to go freck yourself.
Freck Yourself is only in its early stages, with the LA based company looking for funding on Kickstarter to the tune of $215,000. They create semi-permanent freckles, using a stencil and a special formula to create the effect, which lasts for about 48 hours.
Feedback on social media has been mixed with some people loving the idea and others not a fan at all.
But this isn't the beauty industry's first foray into getting frecked, Topshop have had a freckle pencil on sale for the last few years.
Would you be tempted to go freck yourself? Or are you a bit bemused by the whole concept? We'd love to hear your thoughts in the comments.