Fashion Week comes to the supermarket aisles with Heidi Klum's 3rd collection for Lidl

Heidi Klum's third Esmara collection for Lidl to stores on March 5th  - and the #LetsDenim line is going to be a sell-out

Following the success of Ms Klum's previous two collections, she's released a new line just in time for spring. I own a couple of Esmara by Heidi Klum pieces and can confirm that they are very nice indeed and that you'll get many the compliment when you wear something from the range and then reveal the price.

Heidi's Esmara rivals Penneys and H&M for low-budget fashion - and I think her newest collection may be the best yet. She's got to explore her more creative side turning to LA to 'guide her vision'. Malibu inspires the modern denim cuts, Venice is the inspiration behind the bright colours and the elegant basics come straight out of Hollywood.

Heidi says:

I've always been a big fan of denim. You can combine it with almost anything: sometimes it is casual, sometimes it is chic. The #LETSDENIM collection reflects this versatility and can be tailored to anyone s personal style, and for any occasion.

It's been described as a denim line - but it's way more than that. The highlight of the collection for me is the plastic raincoats which look like they were lifted from the designer catwalk. Chanel and Christopher Kane both featured plastic macs in their SS18 shows, but, as Lidl says, the Esmara by Heidi Klum number is a thousand times cheaper. They're €20. Twenty euro.

heidi klum lidl raincoats



In the campaign, Heidi jumps around in stonewash denim jeans and matching shirt and I've got to say, I'm OK with double denim being back. It definitely has a Saved By The Bell bang to it, but nostalgia is all the rage.

heidi klum skinny jeans

Super skinny jeans €12.99

I'm also loving the Southern California version of the Breton tee and jumper. Heidi wears the jumper under the purplish rain mac - see it in the featured image - and I am copying that look piece by piece.

heidi klum lidl


There are more jumpers and tees and cute trainers with coloured laces in the collection too. See the full range when it arrives in Lidl stores on March 5th. But get there early; it's gonna be a sell-out.


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