Until you read the small print, the Body Shop loyalty card sounds great - 10% off all purchases, a free gift on your birthday, exclusive cardholder offers, product updates and invitations to member events. And then you realise you have to pay for it. It costs €5 in the UK, so no doubt it'll be approx one million euro here. That's a bit steep for a card which is supposed to reward your loyalty! I don't think they thought about this for too long, really.
Still, if you're keen you can apply for one in any Body Shop branch, and more info is available on their website.
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