Bethan Cole on why cheaper is getting better

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Hurrah! The keen of eye amongst you will have noticed the welcome return of one of our favourite beauty writers to the Sunday Times Style.

And as usual she was talking about a concept we completely agree with here at Beaut.ie. The cheaper brands like Maybelline, Boots and L'Oreal have improved so much that they can now compete head to head with many of the luxury brands.

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Ranges like our faves Soap and Glory, Boots, Elf and Kings&Queens are all name checked. And while I don't agree with the Avon recommendation, I'm in agreement with everything else. Read the full article here

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