Lordy, that's a lot of frontage... Remember a few months back they released photos of Calvin managing to model items of clothing while topless? Well, now it's time for the underwear campaign. Brace yourselves.
— i-D (@i_D) February 19, 2015
And, from a slightly different, eh, angle...
— British GQ (@BritishGQ) February 18, 2015
If it's just the no nonsense full frontal you're after...
Calvin Harris in his underwear. Need we say more?! http://t.co/JFV7nALPQ7
— Us Weekly (@usweekly) February 19, 2015
Photoset: famousmeat: Calvin Harris bulges in underwear for Emporio Armani THE THIRST!!!!! ðŸ'¦ðŸÂÂÂÂ† http://t.co/ruYqfpwWnw
— Green Eggs & Ham (@_The_Doyle_) February 19, 2015
To be honest, the last person I'm thinking about right now is Justin Bieber, but that hasn't stopped twitter drawing comparisons...
— billboard (@billboard) February 18, 2015
The ONLY comparison is that, a couple of years ago, you probably wouldn't have been pressed to see either of them in their manties.
Is this one of the best makeovers in celeb land from the last few years? Or is there anyone else that you would like to nominate? And can we have the phone number of his personal trainer please (no guarantees that we'll actually call though…)?