SS10: Mac Into the Groove

Mac into the groove

Landing in July is Into the Groove from Mac, a pretty large collection of baked mineralized shades in blush, shadow and Skinfinishes that's complemented by some bright - and unusual - lip colours. Pretty much defined by vivid but wearable shades, there's a lot in here to like.  I got Mineralize Eyeshadow in Togetherness, Mineralize Blush in Hang Loose and Mineralize Skinfinish in Petticoat to try.

Of the three, it's the shadows I'm most taken with. I really love Mac's Mineralize Skinfinishes but Petticoat is just too warm and rosy-gold for my pale skin. I'd look C3PO'd with it on - but it could well be a goer with a tan, plus it's perfect for a darker or more sallow tone, delivering a really glimmering, pretty finish.

The blush is interesting - the pink side is more or less a very slightly satiny matte, with the lilac side being a fair bit more pearlised. Swirl both together and you get a cool-toned shimmery blush that I've yet to work into a look - but hey, just give me time. Potentially, it may be a bit too cool for me - I do like bright, warm cheek colours.

My fave of the trio is Togetherness, the Mineralize Eyeshadow. Want to see an up-close shot and a swatch? Those, and a full product line-up are after the cut.

mac mineralize eyeshadow

Pretty, eh?

Mac swatches

Pigmentation is decent, the colours are good and really wearable - the purple's the stand out here: slightly metallic and a little iridescent, it's gorgeous, and will make for a really beautiful smokey, dramatic eye.

Into the groove lineup

Here's the full collection:

Lipstick (Cremesheen), €17.50

  • Call My Bluff Mid-tone creamy coffee*
  • Jazzed Bright coral pink*
  • Creme d’Nude Pale muted peach beige
  • I Like It Like That Deep blue pink*
  • All Styled Up Bright yellow pink*
  • Go For It Mid-tone blue purple*

Cremesheen Glass*, €20

  • On the Scene Light coral beige
  • You’ve Got It Dirty silver grey
  • Going Casual Sheer lilac
  • Fashion Whim Light beige
  • Right Image Mid-tone blue pink
  • Chillin’ Light white blue

Mineralize Eye Shadow (Trio)*, €20.50

  • Love to Love Satin beige/Pearly bronze/Satin brown
  • In the Groove Satin green/Pearly burgundy/Satin coral
  • Making It Easy Satin red brown/Pearly beige rose/ Satin dark beige
  • Togetherness Satin lavender/Pearly purple/Satin grey
  • Style Influencer Satin silver/Pearly deep blue/ Satin mauve brown
  • Soften the Mood Satin light brown/Pearly rose/ Satin light blue
  • Fresh & Easy Satin pink/Pearly burgundy/Satin grey
  • Calm, Cool & Collected Satin deep green/ Pearly green/Satin beige
  • Blue My Mind Satin light blue/Pearly deep teal/ Satin black

Powerpoint Eye Pencil, €17.50

  • Stubborn Brown Deep rich brown
  • Permaplum Deeply plum with pink shimmer
  • Navy Stain Royal blue with shimmer

Zoom Lash Mascara Zoomblack Rich black, €16.50

Mineralize Blush (Duo)*, €24.50

  • Happy Together Satin caramel/Pearly beige
  • A Little Bit of Sunshine Satin light brown/Pearly beige
  • Hang Loose Satin bright pink/Pearly lavender
  • Band of Roses Satin blue pink/Pearly light plum
  • New Vibe Satin deep rose/Pearly bronze

Mineralize Skinfinish*, €28

  • By Candlelight Golden pink
  • Stereo Rose Coral with golden bronze shimmering nuances
  • Comfort Golden bronze
  • Petticoat Pale rose with gold and amber veining

Brush 187 Duo Fibre Face A large, full circular brush used for lightweight application and blending of face powder or pigments, €45.00

*denotes a limited-edition product.

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