Checked in using intelligent scanable wristbands, photobooth photos instantly uploaded to your Facebook account: yup, the Body Shop was definitely on a mission with last week's Beauty With Heart event in Central London. The message from the brand is that it's modern, revitalised, fresher, it's got a new face - Lily Cole, who we had a peep at last week - as well as lots of new products launching, soon-to-land and even more coming later in the year.
Entering the experience ...
So. A pretty exciting time, eh?
Yup. But if you're appreciating what they're going to do, it's always good to have a gander at what's gone before, and so the brand had cleverly arranged a superbly-styled trip around a large empty industrial space which they'd split into three areas - a makeup and skincare space, a scent and body space and a space in which you could learn all about their charity, ethical and fair trade concerns.
We started in the skin and slap area. Oh my. Talk about a sensory overload. I'll let the pictures do the talking, shall I?
Some of the ingredients the Body Shop uses: fairly traded honey and beeswax, aloe, wheatgerm and turmeric.
The new Body Shop Lipstick line and some of the pigments it's created from.
Products: a new Nutriganics serum, lip scrub with fig particles, the Vitamin E range, Aloe Soothing Day Cream, cruelty-free brushes and some of the makeup products.
My absolute favourite bit: make your own Shimmer Cube! YOWSA! I made er, three.
The bath, body and fragrance room. Yes, that is a bath filled with chocolate. And uhuh, that there's a body butter tree. Did we get one to take home? Sadly not.
So what's new and in-coming from the brand after all that? Loads, like this Nutriganics Drops of Youth serum. Using marine ingredients, it's designed to be a potent anti-ager.
There's also a full range of Beautifying Oils, due to arrive in the next couple of months, in all the body butter scents we all like so much. These I am most excited about.
And of course the Lily Cole makeup range which we previewed last week. This arrives in June.
But that's not all: 2012 will also see a BB Cream, some new fragrances to match the body butter flavours, a tea tree pore minimiser, a new lip butter and tons more. Yay!