It wouldn’t be the first time our minds have been blown by the revelation of how to pronounce a brand name.
Consider, for example, when it turned out that sports brand Adidas is actually pronounced A-di-das instead of a-DEE-das.
Now we know how we’re meant to pronounce the name of clothing and accessories company Primark (also commonly known as Penneys).
It’s a debate that has plagued us for years and has found newfound life over the last few days on Twitter:
Does anybody pronounce Primark 'preemark'? (Shut up @k0nstantinex)
— daniel (@dnjmsprry) August 1, 2017
my mum says primeark instead of preemark, I think I'm adopted
— michael (@kickthetradgedy) August 12, 2017
Didn't realise there was even a debate on the pronunciation of Primark?! It's definitely *PREYEMARK* not *PREEMARK* #primark
— Anna (@Baroquechick86) August 14, 2017
People are saying they say "prEYEmark" what the heck is that
Or am I just missing a joke SO CONFUSED
— cait (@paperheartseb) February 10, 2017
The one thing I can't cope with about living here is how everyone says 'preemark' not 'primark' ??? THAT'S NOT HOW YOU SAY IT
— Steff Ellis (@stefyjane) August 9, 2017
It's pronounced Primark not Primark
— kesha (@lovetokesharose) August 14, 2017
Everyone knows #Primark is pronounced "cov-fe-fe"
— Laura Stupple ? (@StuppleLaura) August 15, 2017
In response to being asked about the conundrum on its website, the clothing brand cleared the air and responded: "That's a very good question. We like to use Pr-Eye-Mark."
So there you have it.
How do you pronounce Primark? Will you be changing how you pronounce it after this big reveal? Let us know in the comments.
Get Beaut.ie Delivered
Stay updated with Beaut.ie newsletters full of the latest happenings at Beaut.ie as well as great offers and things we think you might find interesting .