The Tinder for anti-Brexit voters is taking Britain by storm

If you're in London and looking for a date, a hookup or everlasting love, but you'd really rather weed out all the people who voted to leave the EU, there is now a Tinder specifically for anti #Brexit folks. Nothing is more divisive right now than this vote and the first thing potential lovers will want to know is not whether or not they like long walks on the beach and Pina Coladas, but on which side of the political fence they sit.

Better Together is a brand new app created for the #Remain voters, who, after a crappy week with a fairly dystopian outlook, could do with some loving.

Better Together Dating is a unique dating service for the 48%; for those who know that Britain is stronger in Europe, for those who celebrate the diversity, joy, and love that our great continent provides, and for those with Bregret.

“Why wait until you’re halfway through an evening before finding out your date voted Out?” its website reads.

Furthermore, according to their own research, 78% of singles who voted #Remain don't want to date someone who voted Leave.

A really brilliant marketing move and a lesson in how to effectively jump on a bandwagon to yield commercial results. Why didn't we think of it?

Interestingly, the new app that you can use online, on Android and soon on iPhones, was the brainchild of M14 Industries, a Manchester-based startup that specialises in custom dating apps. John Kershaw, 29, formed the company in late 2015 following the success of Bristlr, a dating app that connects users with beards with users who like beards. He created the app as a joke, apparently, but soon realised people were really responsive. Bristlr, which has been described as “Tinder for beards,” has about 20,000 monthly beard enthusiasts.

Via The Atlantic.


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